How to Build Better Business Communication

Communicating in today’s world of business can be a challenge. Why? Because everything and everybody is moving fast; looking for the next best, fastest, top and finest widget to make a buck. Unfortunately, people are becoming ego-centric, believing the world only cares about them. Knowing this puts you in a position of having to connect, collaborate and coordinate in less time, more succinctly, and get the exact message across that you need them to hear. You are expected to perform on a tight rope balancing their needs along with their needs. How can you thrive in this seeming impossible trap of pleasing everyone, relaying your message, and keeping your sanity intact? It’s possible but not without a well grounded understanding of how you communicate. Here are 4 ways to building better business communication.

1. Be irresistible. People will slow down long enough to get what you have to offer they can’t live without. Be so good they can’t ignore you.
2. Be accessible. Make your offer easily visible, understood and uncomplicated. Practice KISS - keep it simple sweetheart. Become a master of balancing patience with bonding in a relationship and getting to the point.
3. Do Your Homework. Gather all the information and knowledge you can about a potential customer. What do they value? Where is there focus? What irritates them or keeps them awake at night?
4. Recognize Differences. When you communicate in a business relationship recognize how the other person is different from you. Then flex your style to match theirs. No, not give up who you are. Rather, show them someone they can relate to.

One of the top resources to cultivate is your ability to communicate. Spend your time (and money) making sure you are not leaving any stone unturned when it comes to sending and receiving. You can be a masterful communicator. You can listen beyond words, respond to non-verbal movement and instantly connect to what you are observing.