So you’ve been working hard and getting everything in the office done.
Maybe you’re a business owner yourself and you’ve got all of the ingredients to make a successful go of things. You’re just missing one thing: clients.
While I’m sure that at some point, the offers will come rolling in, it takes you being a little proactive at first. You have to ASK for the sales, not just wait for them to come to you.
I know it’s all too easy for us to make excuses as to why we’re not being more proactive about getting those sales, so I thought I would take some of the more common excuses and offer some thought-provoking rebuttal.
I’ve spent a ton on Marketing. That should work eventually.
Sure, you’ve spent a lot of money on getting a Twitter account and having a Facebook page set up. You’ve got a direct mail campaign and beautifully designed ads and packaging. That’s great, but the chances of hundreds of potential customers stumbling upon your Facebook page and becoming a customer from that are highly unlikely. Those are great tools for maintaining a customer base, but to get your initial sales, you’ve got to go out and find the all-important target market. Actively search for them and make a connection.
I have sales people to handle the sales.
If you work in a large company, you likely have a sales team, but if you don’t lead the way, their motivation likely won’t be as high as yours. Show them what’s important about the products you’re trying to sell and give them the tools to be proactive and seek out new customers.
I’ve made it so simple for potential clients to contact me.
That may be, and congrats on taking the time to make contact so user friendly, but the fact of the matter is that people are very unlikely to reach out to a company unless they’ve already had an experience with them. You have to be proactive and reach out to potential new customers in order for them to be motivated to use your user friendly contact systems. Find them, learn more about them and determine what it will take to create a meaningful connection with your prospects.
I’m so busy handling the other aspects of the business; I don’t have time to follow every lead.
I hear this all too often and, you know what, it’s just flat out wrong. Why are you in business? To make money. Who gives you this money? Customers. Where do customers come from? Leads. You are never, I repeat NEVER, too busy to follow a lead. Your Facebook page will still be there tomorrow, as will your Office Depot order. Take the time to follow up on every lead.
My product sells itself.
You could have the most amazing product in the world, but if you don’t get it in front of people, how will everyone see how amazing it is? We live in a time when customers are bombarded day and night with new products or ideas. If you just wait for yours to “get discovered.” You might be waiting a long time. Get out there and get your product or service out there and in front of some eyeballs!
Your assignment for today is to write down the top 3 things you will do differently to generate more leads, continued follow up and increase your sales savvy. What's on your list?
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