Motivation 2

Men wanted for hazardous journey. Small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honor and recognition in case of success. – Explorer Ernest Shackleton in a 1890 job ad for the first Antarctic expedition How’s that for motivating? Apparently it worked since Shackleton’s ad drew hundreds of young adventure seekers! See what Shackleton appealed to? Not the fear of dying but the excitement of adventure! You can powerfully motivate your followers just like Shackleton did in 1890!