Success in any arena depends on your ability to make excellent decisions. Solid decisions follow the guiding principles of your heart and your head. We are faced with decisions all day long: Saying “I do!” Making a purchase Believing what someone tells you Changing careers Starting a business And the list goes on. We make[...]
Read More . . .Business
10 Sure-Fire Rules To Use When Making Decisions
by Karen Keller, Ph.D. on April 20, 2012
Apply the KISS Principle To Your Next Project
by Karen Keller, Ph.D. on April 13, 2012
It’s commonly known that the acronym KISS stands for “Keep it simple, stupid.” Well, I’ve gone ahead and modified it to be a little more effective by saying, “Keep it smart, stupid.” The KISS principle, while it shouldn’t be used every time in every situation, definitely has its place in the world of business. Where[...]
Read More . . .Women and Leadership: How To Defeat These Top 5 Leadership Mistakes
by Karen Keller, Ph.D. on March 16, 2012
Every woman is a born leader with leadership skills waiting to be developed. She leads her life, her family, her friends, and her work colleagues. For centuries women have stood in the face of confrontation and conflict. Women are called to leadership action. They want to make a difference. Women are designed to solve problems.[...]
Read More . . .7 Hot Buttons: The Heart of EVERY Sale (Part 3)
by Karen Keller, Ph.D. on March 9, 2012
In the previous two issues of Influence It! Real Power For Women, you learned about the relationship between emotion and selling. This knowledge is critical in your ability to understand human nature, emotions, and persuasion. As the world-renowned neuroscientist Damasio showed, no decision humans make is based on rational thinking alone. So, let’s continue on[...]
Read More . . .7 Hot Buttons: The Heart of EVERY Sale (Part 2)
by Karen Keller, Ph.D. on March 2, 2012
Triggers are alive and well for women! They are a part of our memory; they guide us and sometimes protect us. Triggers work by way of emotions. When we are exposed to certain stimuli, and depending on our history, we experience a rush of emotion that tells us how to react. When you apply emotions[...]
Read More . . .Hot Buttons: The Heart of EVERY Sale
by Karen Keller, Ph.D. on February 24, 2012
Emotional triggers are at the heart of every sale. People decide first based on emotion, then they justify their decision to buy using logic. I challenge you to go a bit deeper than talking to your prospect’s mind. Today’s consumer is an educated consumer. They “see” through the hype. They aren’t impressed with all the talk.
Read More . . .The #1 Secret to Great Leadership Is . . .
by Karen Keller, Ph.D. on February 10, 2012
Listening to the people you are trying to persuade. The purpose of leadership is to get someone, mainly a group of people, to do something – and that’s to follow you, to agree with your plans and to move to convincing others about your ideas. You need to convey your message in a way that[...]
Read More . . .8 Secrets To a Greater Bottom Line
by Karen Keller, Ph.D. on February 3, 2012
Whether it’s your money bottom line or your life’s bottom line, there are ways to increase both. You need a bottom line that supports your lifestyle, delivers on your purpose, and brings you the security you deserve. Some women think a bottom line is only about the money. Remember the Jerry Maguire phrase, “Show me[...]
Read More . . .Women and Business: 5 Sections of Your Business Plan That Make It Work
by Karen Keller, Ph.D. on January 27, 2012
Writing a business plan is the first step in venturing into building a business. It’s also a requirement if you plan to apply for a business loan. But a business plan can do more than get you a bank loan. A great business plan will help you plan your business from the end to the[...]
Read More . . .Women Influencing Business: Using Your Problem Solving Skills
by Karen Keller, Ph.D. on November 18, 2011
Men look at problems and see one thing. That one thing which needs correction, and they seek to fix it. Women look at the same problem and see multiple things that need fixing. Men use their left brain searching for the answer, while women use their right brain searching for several answers. Men and women[...]
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