Finding Your Sweet Spot

by Karen Keller, Ph.D.


Take time to find out your strengths

Once you find your business sweet spot, use it to your advantage.

We all have strengths and weaknesses. We’re human, which means that we’re not perfect, but in the world of business, it’s important that you not let your flaws show too much. That’s why it’s critical that you always play to your strengths, whatever they may be. In the past I’ve talked about using the SWOT method in business and I think that there are a lot of other great ways to analyze the way you perform in certain business situations, one of which is to give yourself a job interview. Think about it, we go on so many job interviews in our lives, and we tailor our answer to best fit the job description. But what if you could invent a job, your dream job, and interview for it? How would that look? 

First, you take a look at your past experiences. Pull out that resume and actually think back to the different jobs that you’ve had. Don’t just look; remember. Which jobs did you like? Which did you loathe? 

Then, figure out your successes and failures. I’ll go out on a limb and say the jobs you loved you were probably more successful at than the ones you hated. But what you really need to do is think about very specific successes. What did your bosses tell you during your performance reviews? What were the projects you exceled at the most? 

Next, you’ll find your strengths from your successes. When you take a look at those successes, you’ll probably start to see a pattern of strengths running through all of your success stories. Perhaps it’s your organization a delegation or maybe it’s your ability to motivate a team. Whatever they are, suss them out. 

Finally, come up with your dream job. Now the research begins. With those strengths in mind, do some research for what types of jobs use your strengths the most? You may be surprised at some of the results, but when you find a job that suits your strengths perfectly, you’ll be amazed at the level of fulfillment and happiness (and success) you can achieve.

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